LeagueBet Fantasy Sports App
A skill-based fantasy platform designed to reduce perceived gambling risk while improving trust and clarity in competitive play.
Challenge
LeagueBet aimed to create a skill-based alternative to traditional sports betting by removing the house advantage and introducing peer-to-peer competition.
The challenge was designing a system that felt competitive and engaging while also reducing user hesitation around financial risk and trust.
With no existing product foundation, the team needed a complete product experience, from structure to interface, that could clearly communicate how the system worked and support early testing and validation.
As the lead designer, I was responsible for shaping the product experience, including flows, interface design, and a testable prototype for stakeholder review.
Results
The final prototype established a scalable product foundation and improved clarity across key user flows:
• Reduced friction in league creation and onboarding flows
• Improved user understanding of competition structure and virtual bankroll mechanics
• Established a consistent and accessible design system aligned with WCAG 2.1 AA standards
• Delivered a high-fidelity prototype used for stakeholder validation and early product direction
Process
Research & Analysis
Studied user perceptions of sports betting risk and analyzed fantasy platforms to identify patterns in trust, engagement, and transparency. This informed LeagueBet’s positioning as a lower-risk, skill-based alternative.
Information Architecture
Defined core user flows around Create, Join, Play, and Win. Simplified navigation and decision points to reduce cognitive load during onboarding and gameplay.
Wireframing & Prototyping
Designed low- and high-fidelity prototypes in Figma with a focus on clarity, hierarchy, and reducing friction in form-heavy interactions.
Usability Testing
Tested flows with users familiar with fantasy sports. Feedback revealed confusion in buy-in mechanics, leading to clearer labeling and simplified entry flows.
Design System
Built a reusable component system including navigation, cards, and input patterns to support scalability and consistency across the product.
Final Designs
The final UI focused on:
Strategic play: Virtual bankroll reduces perceived financial risk
Social competition: Peer-based leagues encourage engagement
Clarity and trust: Transparent structure for outcomes and scoring
Consistency: Unified system across mobile platforms
Conclusion
LeagueBet transformed a complex and sensitive concept into a clear, testable product experience.
By focusing on transparency, accessibility, and system-level thinking, the design reduced user uncertainty and made competitive play easier to understand and engage with.
This project strengthened my ability to:
• Design end-to-end product experiences from concept to prototype
• Translate complex systems into intuitive user flows
• Balance user trust, business goals, and technical constraints
Future opportunities for expansion include:
• Real-time match updates and live gameplay features
• Enhanced performance analytics for players
• Additional accessibility options for broader user inclusion